格里昂高等教育學院- 格里昂 Glion校區 

  • 格里昂校區提供蒙特勒湖畔的美麗學習環境,還可觀賞法國阿爾卑斯與日內瓦湖。
  • 可以參加校園內外的各種體育活動,包括健身房和網球,帆船和滑雪等當地活動。
  • 學生們可以組團前往米蘭和巴黎的遊覽—就像去蒙特勒一樣容易。
  • 學術研究與體驗式學習相結合。 課程作業和實習經歷將幫助您培養軟硬技能,幫助您在職業生涯中脫穎而出。

學士課程 Bachelor Programs

The Bachelor’s Degree in International Hospitality Business (BBA) 3.5 years

3年半國際飯店業務學士學位

第一年:Practical Arts & Internship

第二年:Fundamentals of Hospitality Management

第三年:Business Integration

最後一學期:Specialisations

Specializations in:

  • Luxury Brand Management in Hospitality
  • International Hotel Development and Finance
  • International Event Management

碩士課程 Master Programs

第一學期

  • Hospitality Immersion Program (Optional)
  • Managing Hospitality and Luxury OperationsInternational Hospitality and Service Marketing
  • Managerial Accounting and Financial Analysis
  • Revenue Management and Digital Distribution Strategy
  • Leadership and Intercultural Management
  • Business field trip to a European City

第二學期

  • Hospitality Business Strategies and Innovation
  • International Talent management
  • Hospitality Corporate Finance
  • Business Research Methods
  • Capstone Project

Specialization

  • Luxury Brand Management in Hospitality
  • International Hotel Development and Finance

* Selected courses only available from September 2019 intake onwards in place of specializations.
** Specializations only available for February 2019 intake.

第一學期
Hospitality Immersion Program (Pre-sessional optional course)

Online Boot Camp

  • Hospitality Operations, Disruptions and Talent Management
  • Industry Fundamentals and Complexity
  • Trends, Disruptive Models and Entrepreneurial Mindset
  • Hospitality Operations
  • F&B Management and Value Delivery
  • Leadership, Team Building and Intercultural Management

Innovation and Entrepreneurship: From Idea to Business Model

  • Hospitality, Entrepreneurship and Innovation
  • Design Thinking and Start-up Creation Process
  • Business Model Identification
  • Partnership and Ecosystem Management
  • Strategic Governance and Compliance Strategy
  • Protecting your Brand and Your Business

Field Trip to Berlin

第二學期
Scaling Your Business: Digitalization and Go-to-market Strategy

  • Marketing and Big Data in Hospitality
  • Sales and Contracts Negotiation
  • Revenue Management and Digital Distribution Strategy
  • Digital technologies and Big Data Management
  • Digital Marketing and Growth Hacking

Financial Lifecycle and Funding

  • Fundraising and Financial Strategies
  • Mergers, Acquisition and Restructuring
  • Family and Small Businesses
  • Sustainable Development and Social Entrepreneurship

Innovation Fair

Field Trip to Silicon Valley & Napa Valley

Specialization
6-month internship
Capstone Project

第一學期
Hospitality Immersion Program (Pre-sessional optional course)

Online Boot Camp

Luxury Business Environments
∙ Economics and Sociology of Luxury
∙ Business Trends in Luxury Hotel, Resorts and Events
∙ Gastronomy Universe, Fine Wines and Spirits
∙ Ultra-Luxury Travel and Experiences
∙ Luxury Fashion and Design

Marketing and Brand Management
∙ Building Brand Equity
∙ Experiential Economics
∙ Digital Transformation and Data Analytics
∙ Digital Marketing in the Luxury Industry

Field Trip to Paris & Bordeaux

第二學期
Luxury Experience and Innovation
∙ Service Culture and Operational Excellence
∙ Design Thinking
∙ Sustainable Luxury and Design
∙ New Frontiers in Customer Experience
∙ Impactful Design for Retail and Hospitality
∙ Retail Management

Strategies and Business Models
∙ Strategic Management of Luxury brands
∙ Intercultural Leadership and Talent Management
∙ Corporate Finance and Value Creation
∙ Business Models in Luxury
∙ Legal Environment of the Luxury Industries

Luxury Event

Field Trip to Milan

第三學期
6-month internship
Capstone Project

林肯全球留學資訊
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Lincoln Education
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