格里昂高等教育學院- 格里昂 Glion校區
- 格里昂校區提供蒙特勒湖畔的美麗學習環境,還可觀賞法國阿爾卑斯與日內瓦湖。
- 可以參加校園內外的各種體育活動,包括健身房和網球,帆船和滑雪等當地活動。
- 學生們可以組團前往米蘭和巴黎的遊覽—就像去蒙特勒一樣容易。
- 學術研究與體驗式學習相結合。 課程作業和實習經歷將幫助您培養軟硬技能,幫助您在職業生涯中脫穎而出。
學士課程 Bachelor Programs
The Bachelor’s Degree in International Hospitality Business (BBA) 3.5 years
3年半國際飯店業務學士學位
第一年:Practical Arts & Internship
第二年:Fundamentals of Hospitality Management
第三年:Business Integration
最後一學期:Specialisations
Specializations in:
- Luxury Brand Management in Hospitality
- International Hotel Development and Finance
- International Event Management
碩士課程 Master Programs
第一學期
- Hospitality Immersion Program (Optional)
- Managing Hospitality and Luxury OperationsInternational Hospitality and Service Marketing
- Managerial Accounting and Financial Analysis
- Revenue Management and Digital Distribution Strategy
- Leadership and Intercultural Management
- Business field trip to a European City
第二學期
- Hospitality Business Strategies and Innovation
- International Talent management
- Hospitality Corporate Finance
- Business Research Methods
- Capstone Project
Specialization
- Luxury Brand Management in Hospitality
- International Hotel Development and Finance
* Selected courses only available from September 2019 intake onwards in place of specializations.
** Specializations only available for February 2019 intake.
第一學期
Hospitality Immersion Program (Pre-sessional optional course)
Online Boot Camp
- Hospitality Operations, Disruptions and Talent Management
- Industry Fundamentals and Complexity
- Trends, Disruptive Models and Entrepreneurial Mindset
- Hospitality Operations
- F&B Management and Value Delivery
- Leadership, Team Building and Intercultural Management
Innovation and Entrepreneurship: From Idea to Business Model
- Hospitality, Entrepreneurship and Innovation
- Design Thinking and Start-up Creation Process
- Business Model Identification
- Partnership and Ecosystem Management
- Strategic Governance and Compliance Strategy
- Protecting your Brand and Your Business
Field Trip to Berlin
第二學期
Scaling Your Business: Digitalization and Go-to-market Strategy
- Marketing and Big Data in Hospitality
- Sales and Contracts Negotiation
- Revenue Management and Digital Distribution Strategy
- Digital technologies and Big Data Management
- Digital Marketing and Growth Hacking
Financial Lifecycle and Funding
- Fundraising and Financial Strategies
- Mergers, Acquisition and Restructuring
- Family and Small Businesses
- Sustainable Development and Social Entrepreneurship
Innovation Fair
Field Trip to Silicon Valley & Napa Valley
Specialization
6-month internship
Capstone Project
第一學期
Hospitality Immersion Program (Pre-sessional optional course)
Online Boot Camp
Luxury Business Environments
∙ Economics and Sociology of Luxury
∙ Business Trends in Luxury Hotel, Resorts and Events
∙ Gastronomy Universe, Fine Wines and Spirits
∙ Ultra-Luxury Travel and Experiences
∙ Luxury Fashion and Design
Marketing and Brand Management
∙ Building Brand Equity
∙ Experiential Economics
∙ Digital Transformation and Data Analytics
∙ Digital Marketing in the Luxury Industry
Field Trip to Paris & Bordeaux
第二學期
Luxury Experience and Innovation
∙ Service Culture and Operational Excellence
∙ Design Thinking
∙ Sustainable Luxury and Design
∙ New Frontiers in Customer Experience
∙ Impactful Design for Retail and Hospitality
∙ Retail Management
Strategies and Business Models
∙ Strategic Management of Luxury brands
∙ Intercultural Leadership and Talent Management
∙ Corporate Finance and Value Creation
∙ Business Models in Luxury
∙ Legal Environment of the Luxury Industries
Luxury Event
Field Trip to Milan
第三學期
6-month internship
Capstone Project